Market Access

Strategically, market access is about packaging data in the right way, for the right customer at the right time to gain access to the optimal patient group. As healthcare systems evolve, aligning your product with the needs of different groups of stakeholders is challenging. Only by understanding the needs of all stakeholders involved in the adoption, positioning and funding of your product will you be able to develop an effective value proposition.

DesignDriveData can help you with:

  • Building the value proposition
  • Developing patient-centric plans
  • Considering different price scenarios and choosing a price or price corridor that maximises the profit to the company.
  • Understanding the roles and objectives of different payer stakeholders
  • Equipping the field based team with effective tools.
  • Setting metrics for success – How do you know your market access strategy is successful? What metrics can you set?

To discuss your market access needs in more detail, email us on