Value Propositions

Most Pharma companies are realising that they need more than a strong brand position and key clinical messages to sell their brand. Although these are important elements of the brand offer, they are more powerful drivers of success when they form part of a value proposition.

DesignDriveData are experienced with developing effective value propositions. We will help you define value propositions that show how the product/company offering will improve patients’ health in the real world when compared to other treatment options (medicine and other treatment choices) and the impact on budget.

The more innovative the medicine, the stronger the value proposition and the easier it will be to convince payers to support its use. Where the innovation is incremental, payers are increasingly reluctant to pay. In this situation, Pharma must work harder to understand and demonstrate how their brand offering can improve patient outcomes for the payer and the health system overall.

For support with developing the value proposition for your brand email us on